Google Gemini Prioritizes Direct Business Websites Over Directories in Local Search

By Danny Goodwin · MarTech · 2026-08-20

Google Gemini Prioritizes Direct Business Websites Over Directories in Local Search

MarTech details recent research from Steady Demand showing that Google's Gemini AI favors first-party business sites for roughly 60% of its local search citations. This data suggests that while directories like Angi or Thumbtack once dominated traditional search results, AI-drive

MarTech details recent research from Steady Demand showing that Google's Gemini AI favors first-party business sites for roughly 60% of its local search citations. This data suggests that while directories like Angi or Thumbtack once dominated traditional search results, AI-drive