B2B Marketing Leaders Question Data Accuracy Despite Its Influence On Strategic Spending

By Constantine von Hoffman · MarTech · 2026-08-21

MarTech highlights a growing disconnect between data reliance and data confidence within B2B organizations. While roughly 85% of budgets for paid and owned channels are steered by performance metrics, a 10Fold study reveals that fewer than half of the professionals overseeing the

MarTech highlights a growing disconnect between data reliance and data confidence within B2B organizations. While roughly 85% of budgets for paid and owned channels are steered by performance metrics, a 10Fold study reveals that fewer than half of the professionals overseeing the