Semrush Data Shows AI Chatbots Actively Discouraging Consumer Purchases

By Constantine von Hoffman · MarTech · 2026-09-18

MarTech reports that chatbots have become a significant barrier to sales, with over 80% of active AI users choosing not to buy a product based on digital assistant feedback. The study suggests that while these tools introduce shoppers to new brands, they simultaneously provide th

MarTech reports that chatbots have become a significant barrier to sales, with over 80% of active AI users choosing not to buy a product based on digital assistant feedback. The study suggests that while these tools introduce shoppers to new brands, they simultaneously provide th