SmarterX CMO Deploys AI Agents for Event Planning and Post-Show Social Kits

By Lisa Shaw · MarTech · 2026-07-31

MarTech reports that Cathy McPhillips, CMO at SmarterX, is utilizing AI agents to handle labor-intensive administrative tasks during the Marketing AI Institute’s flagship conference. By automating competitive research and video clip generation, the marketing team focuses on high-

MarTech reports that Cathy McPhillips, CMO at SmarterX, is utilizing AI agents to handle labor-intensive administrative tasks during the Marketing AI Institute’s flagship conference. By automating competitive research and video clip generation, the marketing team focuses on high-