Internal Communications Teams Shift Focus from Engagement Rates to Business Impact

By Allison Carter · PR Daily · 2026-07-31

According to reporting from PR Daily, internal communicators are moving away from surface-level metrics like email open rates to justify their budgets. A new report from PoliteMail suggests that professionals must now link their data directly to executive priorities such as staff

According to reporting from PR Daily, internal communicators are moving away from surface-level metrics like email open rates to justify their budgets. A new report from PoliteMail suggests that professionals must now link their data directly to executive priorities such as staff