Modern Revenue Management Prioritizes ADR Over Simple Occupancy Targets

By Giannina McAuley · Lodging Magazine · 2026-09-21

Lodging Magazine reports that successful hotel operators are moving away from treating high occupancy as a standalone goal, instead focusing on the interplay between booking pace and profitability. While US occupancy rose less than one percent in the second quarter of 2026, reven

Lodging Magazine reports that successful hotel operators are moving away from treating high occupancy as a standalone goal, instead focusing on the interplay between booking pace and profitability. While US occupancy rose less than one percent in the second quarter of 2026, reven