Hospitality QR Code Data Reveals Dining Menus Dominate Guest Engagement

By Gautam Garg · Lodging Magazine · 2026-08-21

Lodging Magazine reports that a large-scale study by Scanova has identified dining menus as the primary driver of QR code traffic in hotels. While properties have integrated these codes into every guest touchpoint from check-in to loyalty sign-ups, the analysis of 7.4 million sca

Lodging Magazine reports that a large-scale study by Scanova has identified dining menus as the primary driver of QR code traffic in hotels. While properties have integrated these codes into every guest touchpoint from check-in to loyalty sign-ups, the analysis of 7.4 million sca