DMOs Face Irrelevance as Travelers Outpace Industry in AI Adoption

By LODGING Staff · Lodging Magazine · 2026-08-21

Lodging Magazine highlights a significant gap between consumer behavior and digital strategy within the travel sector. While more than half of travelers already utilize artificial intelligence for trip planning, only 22 percent of destination marketing organizations offer compara

Lodging Magazine highlights a significant gap between consumer behavior and digital strategy within the travel sector. While more than half of travelers already utilize artificial intelligence for trip planning, only 22 percent of destination marketing organizations offer compara