Red Roof Targets International Markets and AI Integration to Counter Costs

By Colin Tessier · Lodging Magazine · 2026-10-02

Red Roof Targets International Markets and AI Integration to Counter Costs

According to reporting from Lodging Magazine, Red Roof President Zack Gharib used the company’s Ignite 2026 conference to detail a strategy centered on technological efficiency and geographic expansion. The budget brand is pushing into the Canadian market with a new Vancouver pro

According to reporting from Lodging Magazine, Red Roof President Zack Gharib used the company’s Ignite 2026 conference to detail a strategy centered on technological efficiency and geographic expansion. The budget brand is pushing into the Canadian market with a new Vancouver pro