U.S. Hotel Profitability Climbs as Luxury Rates Surge Through Mid-2026

By Sarah McCay Tams · Lodging Magazine · 2026-08-20

U.S. Hotel Profitability Climbs as Luxury Rates Surge Through Mid-2026

According to a new report from Lodging Magazine, U.S. hotel performance reached new heights in the first half of 2026, driven by a 9.2 percent jump in total revenue per available room. HotelData analysis indicates that gross operating profit margins expanded to 44.9 percent, thou

According to a new report from Lodging Magazine, U.S. hotel performance reached new heights in the first half of 2026, driven by a 9.2 percent jump in total revenue per available room. HotelData analysis indicates that gross operating profit margins expanded to 44.9 percent, thou