BWH Hotels Expands Aiden Boutique Brand Across Global Markets

By LODGING Staff · Lodging Magazine · 2026-08-20

BWH Hotels Expands Aiden Boutique Brand Across Global Markets

According to reporting from Lodging Magazine, BWH Hotels is accelerating the rollout of its Aiden boutique label with several new properties scheduled through 2027. The expansion targets urban centers and creative hubs, including recent entries in Germany and Thailand alongside u

According to reporting from Lodging Magazine, BWH Hotels is accelerating the rollout of its Aiden boutique label with several new properties scheduled through 2027. The expansion targets urban centers and creative hubs, including recent entries in Germany and Thailand alongside u