New Oral Care Brands Target Mouth Microbiome and Luxury Beauty Positioning

By Lexy Lebsack · Glossy Beauty · 2026-08-05

According to Glossy Beauty, a wave of boutique dental startups including Evenmouth, Bastét, and Köppen are challenging legacy giants by treating oral hygiene as a high-end wellness ritual. These brands utilize premium ingredients like hydroxyapatite and focus on bacterial balance

According to Glossy Beauty, a wave of boutique dental startups including Evenmouth, Bastét, and Köppen are challenging legacy giants by treating oral hygiene as a high-end wellness ritual. These brands utilize premium ingredients like hydroxyapatite and focus on bacterial balance