Ulta Beauty Identifies Parents and Boys as Primary Growth Drivers for Gen Alpha

By Lexy Lebsack · Glossy Beauty · 2026-07-03

Ulta Beauty Identifies Parents and Boys as Primary Growth Drivers for Gen Alpha

According to Glossy Beauty, a recent study by Ulta Beauty and NielsenIQ reveals that parents remain the most significant influence on the beauty habits of children born after 2010. The retailer found that 55% of these young consumers learn about personal care from their families,

According to Glossy Beauty, a recent study by Ulta Beauty and NielsenIQ reveals that parents remain the most significant influence on the beauty habits of children born after 2010. The retailer found that 55% of these young consumers learn about personal care from their families,