The Nue Co. Targets Growth At Ulta Beauty With Neuroscience-Backed Functional Scent

By Claire McCormack · Beauty Independent · 2026-07-08

According to reporting by Beauty Independent, The Nue Co. is expanding its presence at Ulta Beauty through the launch of Good Spirits, a fragrance designed to trigger neurological responses associated with joy. The brand is doubling down on its partnership with the retailer after

According to reporting by Beauty Independent, The Nue Co. is expanding its presence at Ulta Beauty through the launch of Good Spirits, a fragrance designed to trigger neurological responses associated with joy. The brand is doubling down on its partnership with the retailer after