Rhode Drives Record One Day Sales Totals Following Acquisition By Elf Beauty

By Lexy Lebsack · Glossy Beauty · 2026-08-05

According to reporting from Glossy Beauty, Hailey Bieber’s skincare venture generated $27 million in direct-to-consumer revenue during a single 24-hour window this summer. The massive haul coincided with a collection launch featuring bronzers and luminizers, helping parent compan

According to reporting from Glossy Beauty, Hailey Bieber’s skincare venture generated $27 million in direct-to-consumer revenue during a single 24-hour window this summer. The massive haul coincided with a collection launch featuring bronzers and luminizers, helping parent compan