Ilia Beauty Founder Outlines The Rigorous Demands Of Sephora Retail Partnerships

By Lexy Lebsack · Glossy Beauty · 2026-09-24

According to Glossy Beauty, Sasha Plavsic recently detailed the operational intensity required to maintain a presence within Sephora. The founder explained how Ilia Beauty transitioned from a small boutique brand to a category leader, eventually securing the top mascara spot and

According to Glossy Beauty, Sasha Plavsic recently detailed the operational intensity required to maintain a presence within Sephora. The founder explained how Ilia Beauty transitioned from a small boutique brand to a category leader, eventually securing the top mascara spot and