Sally Beauty Signs With Dallas Cowboys Cheerleaders to Shift Consumer Perception
By Zofia Zwieglinska · Glossy Beauty · 2026-09-25

According to Glossy Beauty, Sally Beauty is targeting a broader demographic through its new status as the official beauty retailer for the Dallas Cowboys and their cheerleading squad. This partnership leverages the massive global reach generated by the Netflix series America's Sw
According to Glossy Beauty, Sally Beauty is targeting a broader demographic through its new status as the official beauty retailer for the Dallas Cowboys and their cheerleading squad. This partnership leverages the massive global reach generated by the Netflix series America's Sw