Swan Beauty Leverages New York Fashion Week to Scale Mirror App Downloads

By Lexy Lebsack · Glossy Beauty · 2026-09-21

Glossy Beauty reports that hardware startup Swan Beauty utilized multiple New York Fashion Week activations to expand its digital footprint. By integrating its $795 smart mirrors into runway shows and salon pop-ups, the company secured a 27% increase in app downloads. These high-

Glossy Beauty reports that hardware startup Swan Beauty utilized multiple New York Fashion Week activations to expand its digital footprint. By integrating its $795 smart mirrors into runway shows and salon pop-ups, the company secured a 27% increase in app downloads. These high-