Naturium Founder Faces Social Media Backlash Over Alleged Vacation in Israel

By Emily Jensen · Glossy Beauty · 2026-07-28

Glossy Beauty reports that Naturium founder Susan Yara is under fire after posting beachside photos that social media users identified as being taken at a Hilton property in Tel Aviv. The controversy has sparked calls for a boycott of the E.l.f. Beauty-owned brand as influencers

Glossy Beauty reports that Naturium founder Susan Yara is under fire after posting beachside photos that social media users identified as being taken at a Hilton property in Tel Aviv. The controversy has sparked calls for a boycott of the E.l.f. Beauty-owned brand as influencers