Alisha Boe Named Global Brand Ambassador for YSL Beauty Black Opium

By Jweil2 · WWD Beauty · 2026-07-27

According to reporting from WWD Beauty, L’Oréal-owned YSL Beauty has appointed actress Alisha Boe as the newest face of its Black Opium fragrance franchise. Boe will lead the campaign for the brand's latest flanker, Pink Glaze, as the house seeks to modernize its top-ten global s

According to reporting from WWD Beauty, L’Oréal-owned YSL Beauty has appointed actress Alisha Boe as the newest face of its Black Opium fragrance franchise. Boe will lead the campaign for the brand's latest flanker, Pink Glaze, as the house seeks to modernize its top-ten global s