Heritage Beauty Brands Reclaim Market Share by Expanding Iconic Hero Franchises

By Emily Jensen · Glossy Beauty · 2026-08-04

Glossy Beauty reports that established industry players are pivoting away from rapid-fire innovation to focus on their most recognizable assets. Brands like Nars, Clinique, and Benefit are leveraging decades of consumer familiarity by launching shade extensions and new formulatio

Glossy Beauty reports that established industry players are pivoting away from rapid-fire innovation to focus on their most recognizable assets. Brands like Nars, Clinique, and Benefit are leveraging decades of consumer familiarity by launching shade extensions and new formulatio