Gen Z Women Outpace Older Generations in New Business Filings

By Sarah Bregel · Fast Company · 2026-07-30

Fresh data from Gusto shows that the youngest segment of the workforce is driving a surge in entrepreneurship. Fast Company reports that 47% of Gen Z women who entered the workforce recently started their own companies in 2025, a significant jump from the previous year. This coho

Fresh data from Gusto shows that the youngest segment of the workforce is driving a surge in entrepreneurship. Fast Company reports that 47% of Gen Z women who entered the workforce recently started their own companies in 2025, a significant jump from the previous year. This coho