The Modern Buyer Journey Now Requires Twenty Distinct Touchpoints

By Slava Bogdan · Entrepreneur · 2026-07-30

According to reporting from Entrepreneur, the traditional direct-to-checkout sales funnel has fragmented into a chaotic cycle of nearly 20 different brand interactions. Shoppers are now navigating an average of seven platforms monthly, with a massive majority starting their produ

According to reporting from Entrepreneur, the traditional direct-to-checkout sales funnel has fragmented into a chaotic cycle of nearly 20 different brand interactions. Shoppers are now navigating an average of seven platforms monthly, with a massive majority starting their produ