D2 Branding Shifts AI Strategy From Content Volume to Thinking Partner

By Deedra Determan · Entrepreneur · 2026-07-29

According to Entrepreneur, agency D2 Branding has overhauled its approach to generative AI after finding that high-volume content output failed to build premium personal brands. The firm now focuses on using tools like Claude and ChatGPT to refine founder positioning and develop

According to Entrepreneur, agency D2 Branding has overhauled its approach to generative AI after finding that high-volume content output failed to build premium personal brands. The firm now focuses on using tools like Claude and ChatGPT to refine founder positioning and develop