Hospitality Founders Trade Traditional PR for Buildout Video Series

By Bettina Makalintal · Eater · 2026-09-30

According to Eater, a growing number of restaurant and bar owners are bypassing traditional media gatekeepers by documenting their construction phases on social media. These 'making of' chronicles, ranging from TikTok clips of speaker installations at Susu’s to longform YouTube t

According to Eater, a growing number of restaurant and bar owners are bypassing traditional media gatekeepers by documenting their construction phases on social media. These 'making of' chronicles, ranging from TikTok clips of speaker installations at Susu’s to longform YouTube t