Aarke Creative Director Rejects Traditional Utilitarian Branding For Kitchen Appliances

By lisa kostyra I designboom · Designboom · 2026-09-18

According to reporting from Designboom, Malin Gäfvert is steering the premium appliance brand Aarke away from the industry's habit of hiding tools in cabinets. The strategy involves treating carbonators and kettles as interior artifacts that bridge the gap between industrial engi

According to reporting from Designboom, Malin Gäfvert is steering the premium appliance brand Aarke away from the industry's habit of hiding tools in cabinets. The strategy involves treating carbonators and kettles as interior artifacts that bridge the gap between industrial engi