Heritage Fragrance Houses Retain Market Dominance Despite Influencer Trends

A report from Cosmetics Business highlights that legacy brands continue to capture the bulk of premium perfume revenue by relying on decades of consumer trust and massive capital reserves. While social media creates temporary buzz for newer labels, the structural barriers to scal

A report from Cosmetics Business highlights that legacy brands continue to capture the bulk of premium perfume revenue by relying on decades of consumer trust and massive capital reserves. While social media creates temporary buzz for newer labels, the structural barriers to scal