Beauty Brands Pivot Away from Metaverse Experiments as Consumer Interest Fades

According to Cosmetics Business, the once-frenzied rush to establish virtual footprints has cooled significantly just three years after the initial hype. High-profile digital activations from Laneige, NYX, and Coty have shifted from essential marketing pillars to distant memories

According to Cosmetics Business, the once-frenzied rush to establish virtual footprints has cooled significantly just three years after the initial hype. High-profile digital activations from Laneige, NYX, and Coty have shifted from essential marketing pillars to distant memories