Industry Pulse News Desk · Edited by Volodymyr Drahan · · 17m ago
ChatGPT Launches Verified Business Agents for E-Commerce Comparisons
OpenAI is rolling out verified brand agents in ChatGPT, allowing U.S. consumers to query businesses directly during shopping searches.
Artificial intelligence developer OpenAI has launched a new beta feature in ChatGPT that allows users to interact directly with verified virtual representatives created by commercial brands, beginning with eligible e-commerce and online service businesses based in the United States.
The functionality enables corporate entities to deploy designated "Business Agents" within the main conversational interface. When a participating company appears in a standard ChatGPT response output, users can choose to immediately initiate a dedicated dialogue with that specific brand’s verified AI assistant.
Once connected with a business agent, consumers can ask detailed questions regarding a company's offerings, request side-by-side product comparisons, and clarify specific terms or service tiers. The interface supports continuous follow-up queries to assist shoppers during research and purchase evaluations.
Participating organizations can customize their agent's operational parameters, allowing them to specify official data regarding product availability, pricing structures, and technical specifications. The verification marker is intended to signal to consumers that the information originates directly from the brand.
The business agent functionality is being introduced as part of a broader suite of enterprise-oriented features currently undergoing beta testing. Initial access remains limited to qualifying domestic e-commerce merchants and digital service providers ahead of potential expanded rollouts.