McLaren Unveils Minimalist Wordmark Inspired by 1920s Family Service Station

By Natalie Fear · Creative Bloq · 2026-09-22

According to Creative Bloq, McLaren has replaced its heavy, retrofuturistic branding with a refined sans-serif identity that draws directly from its founder's heritage. The new design shifts toward a luxury aesthetic, incorporating a specific underscore detail on the lowercase 'c

According to Creative Bloq, McLaren has replaced its heavy, retrofuturistic branding with a refined sans-serif identity that draws directly from its founder's heritage. The new design shifts toward a luxury aesthetic, incorporating a specific underscore detail on the lowercase 'c