Ben & Jerry's CMO Jay Curley Defends Brand Activism as a Core Business Strategy

By Daniel John · Creative Bloq · 2026-10-24

Ben & Jerry's CMO Jay Curley Defends Brand Activism as a Core Business Strategy

Creative Bloq reports that Ben & Jerry’s chief marketing officer Jay Curley recently addressed the Paradigms conference to discuss the intersection of social change and commercial identity. The Vermont-based company maintains that standing for specific values is essential for bui

Creative Bloq reports that Ben & Jerry’s chief marketing officer Jay Curley recently addressed the Paradigms conference to discuss the intersection of social change and commercial identity. The Vermont-based company maintains that standing for specific values is essential for bui