All England Club Deploys Proprietary Turf Tech for Central Park Activation

By Campaign US · Campaign US · 2026-06-29

According to reporting from Campaign US, Wimbledon shifted its stateside marketing strategy by installing a playable grass court at Manhattan's Wollman Rink. This departure from previous watch parties in Brooklyn allowed the tournament to showcase its specific brand identity thro

According to reporting from Campaign US, Wimbledon shifted its stateside marketing strategy by installing a playable grass court at Manhattan's Wollman Rink. This departure from previous watch parties in Brooklyn allowed the tournament to showcase its specific brand identity thro