Sprite and Genius Launch Interactive Hip-Hop Living Tracklist Campaign

By Campaign US · Campaign US · 2026-06-26

According to reporting from Campaign US, Sprite is debuting a multi-platform initiative that transforms 50 iconic hip-hop songs into a debating ground for fans. The soda brand collaborated with the digital lyrics archive Genius to create a mobile-accessible microsite, original vi

According to reporting from Campaign US, Sprite is debuting a multi-platform initiative that transforms 50 iconic hip-hop songs into a debating ground for fans. The soda brand collaborated with the digital lyrics archive Genius to create a mobile-accessible microsite, original vi