Retail Media Spending to Top $223 Billion by 2027 Despite Growth Slump

By Campaign US · Campaign US · 2026-08-20

Retail Media Spending to Top $223 Billion by 2027 Despite Growth Slump

Campaign US highlights a shift in the commerce advertising market as retail media matures into a staple for consumer goods. While total investment continues to climb, WARC data indicates that non-Amazon platforms will see their growth rates fall to levels not seen since 2021. Mar

Campaign US highlights a shift in the commerce advertising market as retail media matures into a staple for consumer goods. While total investment continues to climb, WARC data indicates that non-Amazon platforms will see their growth rates fall to levels not seen since 2021. Mar