Walmart Revives Muppets IP to Drive Holiday Commerce Strategy

By Campaign US · Campaign US · 2026-10-26

According to Campaign US, Walmart is launching a seasonal campaign centered on a reimagined version of The Muppet Christmas Carol to highlight its shipping and delivery services. The retailer cast Walton Goggins as Ebenezer Scrooge, marking a shift from the Grinch-themed creative

According to Campaign US, Walmart is launching a seasonal campaign centered on a reimagined version of The Muppet Christmas Carol to highlight its shipping and delivery services. The retailer cast Walton Goggins as Ebenezer Scrooge, marking a shift from the Grinch-themed creative