TikTok Shifts to Full-Funnel Performance with Native Ad Network and AI Automation

By Campaign US · Campaign US · 2026-10-20

According to reporting from Campaign US, TikTok is moving beyond its roots as a brand awareness tool by launching a native ad network and AI-driven lead qualification features. Global head of business marketing Isobel Sita-Lumsden explains that the platform is prioritizing measur

According to reporting from Campaign US, TikTok is moving beyond its roots as a brand awareness tool by launching a native ad network and AI-driven lead qualification features. Global head of business marketing Isobel Sita-Lumsden explains that the platform is prioritizing measur