Publicis Appoints Scott Hagedorn to Lead Marcel AI Transition for Clients

By Campaign US · Campaign US · 2026-10-22

Publicis Groupe has installed Scott Hagedorn as the first chief executive of its Marcel platform, signalling a shift from an internal tool to a client-facing agentic system. According to reporting from Campaign US, the French holding company is also folding its CoreAI data entity

Publicis Groupe has installed Scott Hagedorn as the first chief executive of its Marcel platform, signalling a shift from an internal tool to a client-facing agentic system. According to reporting from Campaign US, the French holding company is also folding its CoreAI data entity