Peloton Enlists Miley Cyrus to Pivot Brand Identity Toward Running

By Campaign US · Campaign US · 2026-09-22

According to Campaign US, Peloton is attempting to shed its reputation as a niche cycling company through a new partnership with Miley Cyrus centered on the Tread Flex. The in-house campaign draws creative inspiration from 1980s automotive advertising to promote the hardware alon

According to Campaign US, Peloton is attempting to shed its reputation as a niche cycling company through a new partnership with Miley Cyrus centered on the Tread Flex. The in-house campaign draws creative inspiration from 1980s automotive advertising to promote the hardware alon