Omnicom Secures Coca-Cola North American Media Business as WPP Retains Global Remit

By Campaign US · Campaign US · 2026-10-23

Campaign US reports that Coca-Cola has split its media duties following a competitive review process, appointing Omnicom to handle the North American market. WPP will continue to manage the beverage giant's international media, data, and technology operations under its bespoke Op

Campaign US reports that Coca-Cola has split its media duties following a competitive review process, appointing Omnicom to handle the North American market. WPP will continue to manage the beverage giant's international media, data, and technology operations under its bespoke Op