Coca-Cola Joins TelevisaUnivision to Launch Traveling Festival for Latino Gen Z

By Campaign US · Campaign US · 2026-09-21

According to reporting from Campaign US, Coca-Cola expanded its long-term partnership with TelevisaUnivision by sponsoring the inaugural PJ Fest. The multicity event transformed a traditional award show into a week-long celebration across Houston, Los Angeles, and Miami. This str

According to reporting from Campaign US, Coca-Cola expanded its long-term partnership with TelevisaUnivision by sponsoring the inaugural PJ Fest. The multicity event transformed a traditional award show into a week-long celebration across Houston, Los Angeles, and Miami. This str