Spotify and Pepsi Pivot to Real Fans to Cut Through Celebrity Noise

By Campaign US · Campaign US · 2026-08-03

According to reporting from Campaign US, major brands like Spotify, Pepsi, and Naturium are increasingly replacing high-priced Hollywood stars with their own loyal customers to drive authentic engagement. This shift toward community-led casting aims to solve the common issue of v

According to reporting from Campaign US, major brands like Spotify, Pepsi, and Naturium are increasingly replacing high-priced Hollywood stars with their own loyal customers to drive authentic engagement. This shift toward community-led casting aims to solve the common issue of v