Disparate Holiday Forecasts Reveal A Growing Disconnect Over Consumer AI Adoption

By Constantine von Hoffman · MarTech · 2026-08-03

Disparate Holiday Forecasts Reveal A Growing Disconnect Over Consumer AI Adoption

MarTech reports that four separate vendor studies from Basis, Salesforce, Attentive, and Alchemer show a significant divide in how shoppers interact with artificial intelligence. While researchers agree that the holiday window has expanded well beyond Black Friday, they offer con

MarTech reports that four separate vendor studies from Basis, Salesforce, Attentive, and Alchemer show a significant divide in how shoppers interact with artificial intelligence. While researchers agree that the holiday window has expanded well beyond Black Friday, they offer con