Scarlett Johansson’s Minimalist Skincare Brand The Outset Ceases Operations

By Rachel Brown · Beauty Independent · 2026-09-29

Beauty Independent reports that The Outset has shuttered its e-commerce operations following a series of steep discounts. After launching in 2022 with backing from The Najafi Companies, the Scarlett Johansson-led brand was unable to sustain its position in the market despite secu

Beauty Independent reports that The Outset has shuttered its e-commerce operations following a series of steep discounts. After launching in 2022 with backing from The Najafi Companies, the Scarlett Johansson-led brand was unable to sustain its position in the market despite secu