Nocturnal Founder Daniel Kiyoi Challenges Beauty Brands on Cultural Appropriation and Ethics

By Rachel Brown · Beauty Independent · 2026-09-25

According to Beauty Independent, Nocturnal co-founder Daniel Kiyoi is calling for greater accountability in how beauty brands source their inspiration. After Molly Sims of Yise Beauty publicly criticized Jones Road for using a similar product name, Kiyoi highlighted that Yise had