Atwater Expands to Neiman Marcus as Men Shift Toward Specific Skincare Literacy

By Polly Blitzer · Beauty Independent · 2026-10-21

According to Beauty Independent, Chris Salgardo is scaling his men’s grooming brand Atwater into Neiman Marcus following triple-digit growth at select retail accounts. The former Kiehl’s executive is betting on a new wave of male consumers who are abandoning generic product descr

According to Beauty Independent, Chris Salgardo is scaling his men’s grooming brand Atwater into Neiman Marcus following triple-digit growth at select retail accounts. The former Kiehl’s executive is betting on a new wave of male consumers who are abandoning generic product descr