Halsey Shuts Down Af94 as Celebrity Makeup Brands Struggle in Mass Market

By Erica La Sala · Beauty Independent · 2026-10-23

Beauty Independent reports that the affordable cosmetics line Af94 has ceased operations, following a period of digital inactivity and removal from Ulta Beauty. Launched by singer Halsey in 2022, the brand targeted budget-conscious consumers with products priced under ten dollars