Belle Brands Secures Versed to Anchor Growing Mass Market Portfolio

By Claire McCormack · Beauty Independent · 2026-07-10

Beauty Independent reports that Belle Brands, the Windsong Global-backed entity, has purchased the clean skincare and makeup label Versed for an undisclosed sum. This move integrates the brand into a collection that already includes JVN Hair and Pipette. The acquisition follows a

Beauty Independent reports that Belle Brands, the Windsong Global-backed entity, has purchased the clean skincare and makeup label Versed for an undisclosed sum. This move integrates the brand into a collection that already includes JVN Hair and Pipette. The acquisition follows a