MCoBeauty and Skindinavia Partnership Redefines the Dupe Category

By Erica La Sala · Beauty Independent · 2026-08-06

Beauty Independent reports that the industry is entering a new phase of product mimicry through the rise of superdupes. By partnering with Skindinavia, the original manufacturer for Urban Decay’s setting spray, MCoBeauty has launched a version that utilizes the same patented form

Beauty Independent reports that the industry is entering a new phase of product mimicry through the rise of superdupes. By partnering with Skindinavia, the original manufacturer for Urban Decay’s setting spray, MCoBeauty has launched a version that utilizes the same patented form