Jones Road to Rename Concealer Following Trademark Dispute With Yise Beauty

By Marci Robin · Allure · 2026-09-21

Allure reports that Bobbi Brown’s Jones Road Beauty will rebranded its recently launched Wide Awake concealer after Yise founder Molly Sims publicly accused the company of duplicating her product's name and marketing. Although Brown claims a trademark search yielded no conflicts,

Allure reports that Bobbi Brown’s Jones Road Beauty will rebranded its recently launched Wide Awake concealer after Yise founder Molly Sims publicly accused the company of duplicating her product's name and marketing. Although Brown claims a trademark search yielded no conflicts,