Defining Niche Perfume Parameters as Indie Brands Challenge Mass Market Design

By Kara Nesvig · Allure · 2026-09-28

Allure highlights the growing distinction between pure-play fragrance houses and designer labels that treat scent as a category extension for apparel or cosmetics. While brands like Dior and Chanel maintain significant market share, smaller independent players such as House of Bō

Allure highlights the growing distinction between pure-play fragrance houses and designer labels that treat scent as a category extension for apparel or cosmetics. While brands like Dior and Chanel maintain significant market share, smaller independent players such as House of Bō